"An odd but happy marriage of sociological observation and Gonzo- style adventure."
Journalist and new media provocateur Bill Wasik journeys to the edge of our churning and rambunctious viral culture to illuminate how anyone with a computer can initiate a small ripple of a story that can turn into a tsunami. While exploring this fascinating landscape, Wasik (who organized the very first flash mob in 2003) conducts six experiments himself. This book is a must-read for anyone interested in journalism, business, technology, and how cultural information spreads. Wasik's tour is great, stimulating and fun.
Bill Wasik is a senior editor at Harper’s magazine, where he has written on culture, media, and politics. He is the editor of the anthology Submersion Journalism and has also written for The Oxford American, Slate, Salon, and McSweeney’s.