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And Then There's This: How Stories Live and Die in Viral Culture (Paperback)

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"An odd but happy marriage of sociological observation and Gonzo- style adventure."
Journalist and new media provocateur Bill Wasik journeys to the edge of our churning and rambunctious viral culture to illuminate how anyone with a computer can initiate a small ripple of a story that can turn into a tsunami. While exploring this fascinating landscape, Wasik (who organized the very first flash mob in 2003) conducts six experiments himself. This book is a must-read for anyone interested in journalism, business, technology, and how cultural information spreads. Wasik's tour is great, stimulating and fun.
Product Details
ISBN: 9780143117612
ISBN-10: 0143117610
Publisher: Penguin Books
Publication Date: August 31st, 2010
Pages: 200
Language: English